来自卓佳瑞丰德永的虎年问候！
2022年，随着诸多变革持续演化，经济发展仍面临一定不确定性，全球已进入与疫情共存的新阶段。2021年中国经济在全球疫情下领跑复苏，常抓不懈，已经成为中国抗击疫情下的社会发展新模式。2022年预计有更多经济体重启经济、开放边境、选择与疫情共存的模式，服务业可能成为更见起色的领域。以下我想与大家分享瑞丰德永2022年在商业服务领域聚焦的主要方向。
聚焦一：RCEP为疫后全球经济复苏注入强劲动力
中美关系已深刻变化，难以快速回到贸易战之前的面貌，中国的对外贸易必定走向自由贸易区。特别是区域全面经济伙伴关系协定（RCEP）已于2022年1月1日开始生效。作为世界上规模最大的自贸协定，RCEP在全球面临疫情挑战、经济全球化逆流的艰难时期达成，可见它为推动新一轮的经济全球化发挥自由贸易的驱动和引领作用。2022年在国际协定新格局下，RCEP必将加速重构全球经济格局和国际经贸规则，带动进出口和对外投资，加速中国企业出海并享受到布局东盟市场所带来的红利。中国已连续10年保持东盟第一大贸易伙伴的地位。可以预见，2022年东盟地区市场对于中国的跨境企业而言，将显现更多元的机会。瑞丰德永将利用好集团在亚洲的布局优势，为中国企业提供一站式海外落地营商支持服务。
设立企业法律实体
如果中国企业想在RCEP自由贸易区开创业务，我们经验丰富的专业人员可以就实体类型和公司结构提供合理化建议，并根据法律要求注册实体。包括且不限于担任驻地秘书并提供注册办事处、记录簿、登记册、股票证书簿、公章、协助银行开户和申请工作签证等事宜。
我们为想在新加坡、日本、马来西亚、韩国、越南、泰国、印尼、印度、文莱、澳大利亚、新西兰等RCEP自由贸易区设立法律实体的中国企业提供相关年度秘书服务。
会计及审计服务
符合当地的财税合规制度要求，完成月度会计和财务报告、税务申报和年度审计。
产业园区服务
指导企业科学选址布局，降低投资风险，提升开发效率。
聚焦二：跨境电商卖家新规下的挑战与机遇
对于跨境电商行业而言，2021年注定不是不平凡的一年，经历了“封号潮”、“海运运费涨价潮”、“拉闸限电潮”……诸多历史性时刻，每一个跨境电商卖家也尝尽了“世事变化”的滋味。合规经营是企业“走出去”的必由之路，其焦点在于“业务合规”及“财税合规”。面临日趋严格的全球税务监管政策与环境，跨境电商企业面临众多出海合规的挑战。瑞丰德永凭借3万多国际贸易客户服务经验，向跨境电商卖家在搭建本地化经营架构、规范资金流、充分利用国家出口退税政策等方面提供专业建议与策略。
跨境电商本土店
对于买家来说，购物体验放在第一位。从物流时效、售后服务到本土店铺优先排名，更简便，佣金低、运费低、结算快、排名高、活动优先、流量倾斜等措施更加受买家青睐。
瑞丰德永团队利用集团在全球49个城市的服务网络布局优势，快速响应并提供本土化落地解决方案，为跨境电商卖家设立本土公司，提供当地董事服务。同时我们还为跨境电商大卖家提供全球布局方案，充分利用双边税收协定，为客户统筹搭建公司架构。例如：红筹架构、VIE架构。
跨境电商对外投资备案（ODI）
跨境电商企业卖家未合规收汇，规范公司资金流现象也引起了我们的高度关注。瑞丰德永专业的法律与财务管理团队紧密合作，协助跨境电商卖家对外投资提交尽职调查、可研报告、投资资金来源情况说明、环境分析评价等前期工作，落实情况说明资料，通过材料对项目的说明论证进行审批。
跨境电商联合赋能
2021年我们与阿里巴巴、亚马逊全球开店、WISH、Walmart、OTTO等全球知名跨境电商平台合作，共同为近30000企业家举办了100多场次线上线下专题分享会。通过构建跨境电商完整产业链和优质生态圈，以专业服务助力中国跨境电商品牌出海。
聚焦三：“共同富裕”下高净值私人财富的考量
2021年，无论是高净值人群还是财富管理专家，都会觉得这一年的财富管理相关政策频出。海南自贸区、共同富裕示范区的建立、房地产税立法稳步推进等，这些法律法规或相关政策的变化，都会对高净值人士的财富产生深远影响。《民法典》及相关司法解释的生效，让更多的人开始关注家族信托财产的独立性。在第三次分配精神下，保险、信托、慈善基金或成为未来财富管理标配。我们关注这些变化并将与时俱进地完善我们的服务，以更好地满足客户多元化的需求。
瑞丰德永为中国企业国际化扩张保驾护航
中国企业“走出去”应全面掌握、积极落实关于当地劳工保护、环境保护、数据和隐私保护、知识产权保护、反腐败、反贿赂、反垄断、贸易管制、财务税收等方面的具体要求。这些挑战也为瑞丰德永发挥自身专业优势，彰显服务价值创造了机会。
瑞丰德永在中国内地有北京、上海、深圳、广州、杭州、宁波、青岛、大连、天津、南京、福州、厦门等12个办事处，并依托集团国际化专业服务团队所创造的协同效应，将能够更好地支持中国企业迈向国际市场施展抱负！
2022年，相信必将更胜一筹！
祝好！
龚彦斌
行政总裁
卓佳瑞丰德永
Greetings for the Year of the Tiger from Richful Deyong!
With the ever-changing situation and uncertain economic development in 2022, the world has entered a new phase of “coexisting with the pandemic”. Last year, China's economy led the recovery from the recession caused by COVID-19 and has become a new model for social development to combat the pandemic. We expect to see more economies restarting, opening their borders and adopting the coexistence model in 2022. We are likely to see more promising changes and improvements in the service sector, in particular. I would like to share with you the key areas of focus for Richful Deyong's business services practice in 2022 below.
Focus 1: RCEP will deliver a strong boost to the post-pandemic global economic recovery
The relationship between China and the US has changed profoundly, and it would be difficult to return to the pre-trade war situation in a short term. Therefore, China's foreign trade is bound to shift towards free trade zones. Notably, the Regional Comprehensive Economic Partnership Agreement (RCEP) took effect on January 1, 2022. The world's largest free trade agreement (FTA), the RCEP was settled at a difficult time, against the challenges of the pandemic and the headwinds of economic globalization. This highlights its importance as a leading driver of a new round of economic globalization. With the newly signed international agreements coming into effect in 2022, RCEP will certainly accelerate the reshaping of the global economic landscape and the restructuring of the international economic and trade rules, driving imports, exports, and foreign investment. Chinese enterprises will be able to cast their nets overseas and enjoy the advantages of the geography of the Association of Southeast Asian Nations (ASEAN) market. Having maintained its position as ASEAN's top trading partner for 10 consecutive years, it is foreseeable that the Chinese cross-border enterprises will find more diversified opportunities in the ASEAN region in 2022. We will leverage our Group's presence in Asia to provide Chinese companies with one-stop business services overseas.
Establishing a Corporate Legal Entity
If a Chinese company wishes to start a business in the RCEP Free Trade Zone, our experienced professionals can provide expertise on the type of entity and corporate structure to set up, and help register the entity in accordance with legal requirements. This includes, but is not limited to, acting as resident secretary, providing a registered office, maintaining record books, registers, share certificate books, official seal, assistance in opening bank accounts and applying for work visas.
We provide annual secretarial services for Chinese companies looking to establish legal entities in RCEP Free Trade Zones such as Singapore, Japan, Malaysia, South Korea, Vietnam, Thailand, Indonesia, India, Brunei, Australia and New Zealand.
Accounting & Audit Services
Monthly accounting and financial reports, tax returns, and annual audits in accordance with local tax compliance requirements.
Industrial Park Services
Guiding enterprises in scientific site selection and layout to reduce investment risk and improve development efficiency.
Focus 2: Challenges and opportunities for cross-border e-commerce sellers under new regulations
2021 was not a particularly good year for the cross-border e-commerce industry. Having experienced unprecendented obstacles, such as account stealing, sea freight price swelling, and power rationing, cross-border e-commerce sellers have learned the hard way how volatile the business environment can be. The only way for enterprises to enter other markets is to proritize business and financial compliance. With increasingly stringent global tax regulatory policies and environment, cross-border e-commerce enterprises inevitably face many compliance challenges overseas. With experience serving over 30,000 international trade clients, Richful Deyong provides professional and strategic advice to cross-border e-commerce sellers to help them build local business structures, regulate capital flows, and fully utilize national export tax rebate policies.
Cross-border E-commerce Local Stores
For buyers, the shopping experience always comes first. Key features include: convenience, low commission and shipping cost, fast settlement, high rank, prioritization of activities and resources. These standards apply to every stage of the customer journey, from logistics efficiency and after-sales service to local store priority ranking.
The Richful Deyong team leverages the Group's service network across 49 cities globally to quickly respond and provide localized solutions, setting up local companies for cross-border e-commerce sellers and providing local director services. We also provide global deployment solutions for large cross-border e-commerce sellers, fully utilize bilateral tax treaties to set up corporate structures for our clients, including red chip structures and variable interest entity (VIE) structures.
Cross-border E-commerce Foreign Investment Filing (ODI)
The phenomenon of cross-border e-commerce enterprises not complying with foreign exchange collection and regulation of company capital flow has also attracted our attention. Richful Deyong's professional legal and financial management teams work closely to assist cross-border e-commerce sellers to submit due diligence, feasibility study reports, investment funds sources, environmental, social, and governance (ESG) analysis and evaluation, and other preliminary work for external investment. We also help sellers compile the explanatory material for implementation, and approval of the project through the materials.
Cross-border E-commerce Joint Empowerment
In 2021, we cooperated with Alibaba, Amazon, WISH, Walmart, OTTO, and other internationally renowned cross-border e-commerce platforms, and jointly held overr 100 online and offline seminars for nearly 30,000 entrepreneurs. By building a complete industry chain and quality ecosystem for cross-border e-commerce, we provide professional services to help Chinese cross-border e-commerce brands establish their footprints abroad.
Focus 3: Considerations for High Net Worth Private Wealth Under "Common Wealth" Target
Both high net worth individuals (HNWIs) and wealth management experts will regard 2021 as a year that introduced numerous wealth management-related policies. It was marked with the establishment of the Hainan Free Trade Zone, the Common Wealth Demonstration Zone, and the steady promotion of the real estate tax legislation. The amendments of these laws and regulations will exert a profound impact on the wealth of HNWIs. With the Civil Code and related judicial interpretations in force, more people are beginning to pay attention to the independence of their family trust property. Under the spirit of “the third distribution”, insurance, trusts, and charitable funds may become the standard of wealth management in the future. We are observant of these changes and will keep abreast of the times to continue enhancing our services to better meet the diversified needs of our clients.
Richful Deyong Escorts Chinese Companies' International Expansion All the Way
Chinese companies going global should fully grasp and implement the local requirements to protect local labor, environmental, data and privacy, and also intellectual property. Enterprises should also ensure compliance with relevant regulations in terms of anti-corruption, anti-bribery, anti-monopoly, trade control, and financial taxation. These challenges posed to businesses are also opportunities for us, Richful Deyong, to leverage our expertise and demonstrate our value.
With 12 offices in Mainland China, including Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Ningbo, Qingdao, Dalian, Tianjin, Nanjing, Fuzhou and Xiamen, together with the synergy of the Group's international professional services team, we will be able to better support Chinese companies to pursue their ambitions of international expansion!
Richful Deyong will continue to excel in 2022.
Best wishes,
Micael Gong
CEO
Richful Deyong, A Tricor Company